For my speech, I picked a super
bowl commercial by Budweiser. I picked this commercial, because looking at the
rhetoric triangle, the purpose of this commercial is too play on the feelings
of the audience. They use a dog who gets loose and sneaks into a barn and
befriends a horse. The owner of the barn finds the dog and takes him back to
his owner; only for him to escape the next day and do the same thing. He tries
for several days trying to get back to the horse, but eventually they take the
dog, put him in a car, and drive away. The horse becomes sad and jumps the fence along with other
horses, the driver looks in his rear view mirror seeing the horses running
after him, and then looks forward to find horses waiting in front of him. The
driver stops the car, and lets the dog leave with the horses. Th dog and the
horses are then seen running back to the barn, where the owner of the barn
picks him up and keeps him. The commercial then ends with the horse and the dog
playing in the yard, and Budweiser's logo pops up "#Best Buds… Drink
Responsibly." The commercial uses pathos to play on the sadness of the dog
and the horse from being separated, and then at the end they connect that to
Budweiser. They want you to know that Budweiser brings you closer, gives you
new friends, and then those friends eventually become your #BestBuds.
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